Rent increases would be capped at inflation and tenants given standard three-year contracts under Labour plans to stop tenants being "ripped off".
Leader Ed Miliband said his party would also give tenants the right to know what rent their predecessors had paid.
Conservative London mayor Boris Johnson said it was a "disastrous policy" that would reduce housing supply.
Mr Miliband also ruled out any post-election "deals" between his party and the SNP to get into power.
Speaking on the BBC's Andrew Marr show, the Labour leader said he could win the election in Scotland and said there would be no "tie-ins" with Nicola Sturgeon's party.
In other election news:
- A clutch of polls suggested there remained little to choose between the Conservatives and Labour
- David Cameron said wages, welfare, housing and childcare would be at the heart of the Conservatives' programme for government in its first 100 days
- Plaid Cymru leader Leanne Wood said she would use the election to push for equal funding between Wales and Scotland
- Nick Clegg said he aimed to remain Lib Dem leader after the election, whatever the circumstances
Housing is a key election battleground, with all the major parties promising hundreds of thousands of new homes to address what campaigners say is a chronic shortage.
'Generation rent'
Under Labour's plans, landlords would miss out on tax relief if they failed to maintain properties.
Mr Miliband said the policies would help the millions of people priced out of the housing market in recent years and trapped in short-term, often insecure rental agreements.
His party has already announced plans to extend the typical tenancy agreement from a year or less to three years, following a probationary period of six months. Estate agents will also be banned from requiring fees from tenants before they move in.
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